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In Yuyi’s photos, subject and object become one, just as people become a brand-a commodity to be sold online. The temporary tattoo project felt not unlike an episode of Black Mirror where digital identities, online clout and follower count follow us, influencing how others treat us in real life. At a time when influencer culture and social media were just starting to take off, the work became a prescient look at how what happens on the internet and who you are online doesn’t exist in a vacuum. She shot the temporary tattoos on other subjects, sourcing models on Tinder or Instagram and covering them with the emblems of their digital profiles. Still, the post garnered so much attention that Yuyi went viral again, sparking a new direction for her career.
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“I took cyber symbols and made them into temporary tattoos and put them on my back, then posted an image on Facebook, but that was only to promote my swimsuit collection.” “I was promoting the swimsuit collection around the Facebook era, and Instagram was still quite niche,” Yuyi tells Observer. While working on Clay Project, her line of bubblegum-colored swimwear featuring images of her pottery in digital Dada-esque style, she was selling temporary tattoos of social media iconography. After graduating from Shih Chien University in Taipei with a degree in fashion design, she transitioned from fashion to fine art by accident. Yuyi’s road to virality is a winding one. Teetering between provocative advertisements, fashion editorials and unique portraiture, the decks delve into consumerism and identity in the post-internet age-themes that have underscored her work since her former fashion days. The recently released collaborative collection, which turns skate decks into canvases featuring Yuyi’s sleek and glossy photos, falls in neatly with the organization’s previous collabs featuring the work of Jeff Koons, Yoshitomo Nara, Andy Warhol and other acclaimed artists. Now, at 32, the New York-based artist is adding another buzzy project to her decorated career: a collaboration with Skateroom, an arts organization that combines skate culture and art history to champion social justice.
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Her work went viral again, landing her a collaboration with Gucci, a spot on Forbes’ 30 Under 30 list in 2018 and her first solo exhibition. By age 27, the young artist transitioned her bold fashion aesthetic into striking and playful photography that all but conquered the internet. Then, it was for her dreamy swimsuit collection, Clay Project, released in 2014.
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Following the performance, guests were invited for dinner and dancing at Lincoln Center’s newly opened David Geffen Hall.At age 23, Taiwanese artist John Yuyi went viral for the first of what would be many times. The event, which honored ABT Global Council founder (and founder of Ballet de Monterrey) Yolanda Santos, included chairs like Mick Jagger and partner Melanie Hamrick (a former dancer with the company), Sutton Stracke and author Laura Esquivel, who served as the evening’s honorary gala chair. To celebrate its premiere-as well as the return of ABT’s classic full-length works Giselle, Swan Lake and Romeo and Juliet-an assemblage of high-profile dance lovers and ballet insiders gathered for a champagne reception preceding the performance.
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Based on the novel by Mexican author Laura Esquivel, the ambitious work was choreographed by Christopher Wheeldon and features a newly commissioned score by Joby Talbot and sets and costumes by Bob Crowley. American Ballet Theatre made its highly anticipated return to New York’s Metropolitan Opera House on June 22 with the premiere of a new full-length ballet, Like Water for Chocolate.